N E W S R E L E A S E

N E W S &n= bsp; R E L E A S E

Texas Heritage National Bank PBR Challenge – Sulphur Springs, Texas<= o:p>

pres= ented by = Priefert Ranch Equipment

cychallenge.com<= /b>

For information = &nb= sp; = &nb= sp; = &nb= sp; = = &nb= sp; = &nb= sp; (660) 254-1900

Contact Ted Harbin = &nb= sp; = &nb= sp; = &nb= sp; = &nb= sp; = &nb= sp; = media@pbftour.com

PBR Challenge ke= eping ticket prices low for its fans

SULPH= UR SPRINGS, Texas – Producers of one of the pr= emier sporting events to hit this region are reaching out to the people of east <= st1:place w:st=3D"on">Texas.

When the Texas Heritage Nat= ional Bank PBR Challenge presented by Priefert Ranch Equipment arrives at the = Hopkins County Regional Civic Center on Aug 21-22, coming with it is an entertainment value that is just hard to beat.

“We understand how un= stable economic times have hit, and we’ve set ticket pricing and seating structure that reflects that,” said Jim McLain Jr. of TwoBulls Group, who is producing the event with Emory ranchers Donny Gowin and Jay Weddle for the second year.

A tiered seating system is = in place, with advanced reserve tickets costing $17 ($22 at the door) and gene= ral admission being $15 ($20 at the door).

Tickets go on sale at 4 p.m. Friday, July 24, at Texas Heritage National Bank, 215 N. Hillcrest, Sulphur Springs.

“Last year we had suc= h a tremendous welcome to Hop= kins County by the fans = who want to see these great bulls, world-class bull riders and the athletic bullfighters that we had to adjust our seating format to help eliminate the long wait in line,” McLain said. “This year’s event will feature reserve seating that allows you to know exactly where you are sitti= ng as soon as you purchase your ticket instead of everyone having to stand in = long lines in the heat to get a good seat. It going to cost us more to do the tickets and seating this way, but to us the investment is worth it to make = sure our fans get to enjoy world-class entertainment at an economical price.

“We’re very con= cerned about what’s happening with the economy, and we want to do our part in helping alleviate some of the stress that comes with it.”

The goal was to keep ticket= prices affordable, so the event offset the $17 reserve ticket – which only increased $1 over last year’s general admission ticket – and dr= opped the GA ticket to $15.

“The reserve section = will be on the north and south sides of the arena closest to the action and will ea= ch have separate entrances to eliminate the long lines last year’s fans endured,” McLain said. “General admission and VIP seating will = also have separate entrances to the building. Hopefully this will help our fans = get in and seated and ready for a great show with as little waiting as possible.”

With this reserve seating structure, the seats will be sold starting with the closest to the chutes selling first and moving back section by section as they sell. So the fans = who want to be closest to the action will want to get their tickets as soon as = they go on sale. Those first section tickets will only be available at the Ticket Kickoff from 4-7 p.m. July 24 at the Texas Heritage National Bank. All remaining tickets will be available at Circle E Western Store and Hopkins County Regional Civic Center box office starting Saturday, July 25.

“Last year, we had th= e best athletes, whether it was the cowboys, the bullfighters or the bulls,”= Gowin said. “We expect to make it better every = year. That’s our goal.”

And Go= win, Weddle, McLain and Co. are doing it by making su= re fans get the most bang for their bucks.

&nbs= p;

-30-