N E W S R E L E A S E

N E W S &n= bsp; R E L E A S E

Texas Heritage National Bank PBR Challenge – Sulphur Spri= ngs, Texas=

presented by Priefert Ranch Equipm= ent

cychallenge.com<= /b>

For information        =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =                    =             &nb= sp;            =             &nb= sp;          (660) 254-1900

Contact Ted Harbin        =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =                    =             &nb= sp;            =           <= span style=3D'color:blue'>media@pbftour.com

Civic Center signs deal to k= eep PBR in town for five years

SULPH= UR SPRINGS, Texas – Fans in Hopkins County made a statement when they sold out the final performance of the PBR Challe= nge in 2008.

   &nbs= p;        Just this summer, the organizers behind this terrific event made another stateme= nt when the Hopkins County Regional Civic Center and the TwoBulls Group signed a five-year agreement to bring the PBR back to Sulphur Springs through 2013.

We are so proud to have the= PBR committed to a five-year contract,” said Dottie Ford, operations mana= ger for the civic center. “We realize by hosting the show, it brings a financial boost to our local economy in the form of dollars spent at the hotels, restaurants and shopping venues.

“The PBR has choices = as to where they can produce shows, and we’re fortunate to have been select= ed. It is our great desire that our local merchants and community realize the benefits of this event and what it brings to the community and continue to support this production.”

TwoBulls Group president Ji= m McLain Jr. has teamed with Emory ranchers Donny Gowin and Jay Weddle, owners of Superior Genetics, to bring world-class bull-riding, bullfighting and bucking-bull competitions to east Texas, and they have secured Texas Heritage National Bank as the title sponsor for= the 2009-2010 events.

   &nbs= p;        “Texas Heritage National Bank is proud to be associated with the PBR in bringing clean, fun, family entertainment to Hopkins County,” said= Jo Don Mashburn, the bank’s vice president. “This is something peo= ple have talked about since last year’s event, and we’re excited to= be part of the action.”

   &nbs= p;        McLain said the TwoBulls group is excited about Texas Heritage National Bank joini= ng its family of PBR partners.

“We appreciate Texas Heritage National Bank’s dedication to the community and east Texas and are excited to have it assum= e the title position for 2009 and 2010,” McLain said. “This partnersh= ip perpetuates the growth of this event as an economic stimulator for the businesses of Sulphur Springs and all of east Texas.”

And signing the contract wi= th the Hopkins County Regional Civic Center is also a testament to the community’s commitment to quality family entertainment.

“The TwoBulls Group is excited to extend this partnership with the Hopkins County Civic Center into 2013 and further,” McLain said. “It is always a pleasure to bring an event of this caliber to a community that shows such strong suppor= t.

When Donnie Gowin and Jay W= eddle approached us to co-produce this event with them last year, they stated rig= ht up front that this would be the best fan base with the biggest growth opportunity of any market we produce in the United States, and they were ri= ght. To see how east Texas has accepted and supported this event is overwhelming, to say the least. It= is our commitment and goal to bring a better show each and every year to prese= rve this honored support.”

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